Tuesday, December 27, 2011

12-25-11: Filmmaven presents The Greatest Review Ever Wrote

POM WONDERFUL PRESENTS THE GREATEST MOVIE EVER SOLD (2011) (PG-13) 87 mins. **** D: Morgan Spurlock

Morgan Spurlock takes a look at the ever present product placements we see in film and television. He decides to make a documentary that is solely financed by product sponsors.

The hilarity begins from the moment it starts as unbeknownst to the viewer they are already being bombarded with product placements. The viewer begins to realize that what they are watching is the film he set out to make.

Spurlock takes the viewer through the process from beginning to end. He has meetings with numerous companies and sit downs with many recognizable faces such as Ralph Nader, JJ Abrams and Quentin Tarantino. He approaches the material with clarity and a great sense of humor. One scene in particular is where he interviews an anti-advertising advocate in a Jet Blue airport terminal. What he doesn't realize is is that he's right in the middle of product placements and the scene ends with a hilarious zinger.

The most interesting aspect of the film, which is not lost on Spurlock, is the degree that he may be looked upon as "selling" himself out as a filmmaker. Just how far and how much is too much?

It's not as winning or earth-shattering as "Super Size Me" but it is still a very entertaining documentary about a subject that everyone has no choice but to watch.

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